It’s been quite a year, and I’ve been reflecting on the direction I want to go in.

Since my last update, I’ve made a tough decision regarding the future of Fleur, and it’s time to address something I’ve been hinting at for a while. There's another farm (actually multiple farms) with a name that’s very similar to mine, and this has led to some confusion. Despite Fleur's growth and the wonderful, loyal community we've built, many people have been mixing up my farm with another one that sells dahlia clumps and ranunculus.

Unfortunately, many of the messages I’ve received due to this mix-up have been from customers upset about issues like gall in tubers or missing orders — problems they believed were connected to my farm. While none of these issues have ever come from my farm, the confusion has the potential to harm my earned reputation and undermine the years of work I’ve put into maintaining a healthy, high-quality farm here in upstate NY. Protecting the integrity of my brand, my tubers, and my customers’ trust is one of the main reasons I decided a rebrand was the best step forward.

Despite my efforts to clarify through my website, exclusive varieties, and pointing out my unique website domain, customers still mistakenly think they’re purchasing NY-grown tubers from me when they’re actually ordering from other farms. I’ve always respected these farms and never called them out by name, but the time has come for a change.

After considering a rebrand for a while, I’ve finally made the decision to take that step.

So, it’s with excitement and purpose that I introduce: SOLeRA.

Why SOLeRA? “SOL” represents the sun, which fuels both my soul and my flowers. “eRA” signifies a new era in my life. This marks not just a name change, but a new chapter where I’m focusing on what truly ignites my passion and connects with me on a deeper level.

This is more than just a rebrand; it’s the beginning of a SOLeRA—a soul era. It’s that feeling of August, a time of transition, growth, and renewal. A completely unique era for me, and I can’t wait to take you all along for the journey.

Thank you for your unwavering support and love for my flowers. Here’s to the next chapter with SOLeRA 🫶🏼